Lugiami sees more engaging fans
Let AI do the engaging works
20x
More Engagement
89%
Loyalty Increase
Problem
Lugiami, a professional esports team organization, aimed to build a strong fan base and increase engagement across multiple platforms. While their teams performed well in tournaments, fan interaction remained inconsistent, and growth was slower than expected.
Key challenges included:
Low engagement on social media, with unpredictable spikes during tournaments but dips in between.
Inefficient content personalization, as generic posts failed to resonate with different audience segments.
Slow response times to fan inquiries, reducing interaction and excitement.
Difficulty in monetizing fan engagement, as sponsorships and merchandise sales weren’t scaling with audience size.
With esports becoming increasingly competitive, Lugiami needed a way to sustain and grow engagement, create personalized content, and maximize revenue opportunities.
Research
Lugiami explored traditional engagement strategies, including:
Hiring a larger social media team to increase content output.
Collaborating with influencers to reach wider audiences.
Launching more giveaways and contests to attract fans.
While these methods helped short-term engagement, they lacked long-term scalability and did not create consistent, organic fan interactions. After analyzing how top esports organizations built loyal communities, Lugiami discovered that AI-powered engagement tools were driving fan interaction in innovative ways.
Solution
Lugiami implemented AI-driven fan engagement solutions to personalize content, automate interactions, and optimize engagement strategies. The AI system focused on four key areas:
AI-Powered Social Media & Content Personalization
AI analyzed fan preferences, trending topics, and player stats to generate personalized content recommendations.
The system automatically adjusted post timing for maximum engagement, ensuring content reached fans when they were most active.
Chatbot & AI-Driven Community Interaction
AI chatbots engaged with fans in real time, answering esports-related questions and keeping conversations active.
The system recognized frequent fans and offered exclusive content, such as behind-the-scenes videos and early access to merch drops.
Sentiment Analysis for Audience Insights
AI tracked fan sentiment across social media, identifying which players, topics, and content resonated most.
The system provided real-time feedback, allowing Lugiami to adapt its engagement strategy based on audience mood.
AI-Powered Sponsorship & Monetization Optimization
AI recommended the best sponsorship deals by matching fan demographics with brand preferences, ensuring higher conversion rates.
The system suggested personalized merchandise recommendations, increasing sales through targeted marketing.
With AI, Lugiami could increase engagement without additional manpower, ensuring a more interactive and profitable fan experience.
Result
Within six months of AI implementation, Lugiami achieved:
✅ 40% increase in social media engagement, with higher post interactions and shares.
✅ 35% faster response times, as AI chatbots handled fan queries in real time.
✅ 20% growth in fanbase, with improved content personalization attracting new audiences.
✅ 25% boost in merchandise sales, as AI-driven recommendations improved purchase conversions.
✅ Stronger sponsor partnerships, with AI insights leading to better brand collaborations.
By integrating AI, Lugiami transformed fan engagement from passive to interactive, strengthening its esports community and revenue streams. AI didn’t just boost numbers—it created an immersive, dynamic experience that kept fans coming back.