Dojo Reaches it’s tenancy goals faster.
Automation in closing and converting prospect with AI
3.57x
Returning Daily Users
89%
Monthly Conversions
Problem
DOJO, a premium coworking space provider, aimed to create dynamic work environments for startups, freelancers, and remote teams. However, achieving high occupancy rates and maximizing space utilization became a major challenge as competition in the coworking industry grew.
Key issues included:
Inconsistent occupancy rates, with peak hours overcrowded while off-peak times saw empty desks.
Inefficient space allocation, where some rooms remained underutilized while others were in high demand.
Slow lead conversion, as manual follow-ups with potential members resulted in lost opportunities.
Limited insights into user preferences, making it difficult to optimize services for tenant retention.
To remain competitive and ensure sustainable growth, DOJO needed a data-driven approach to increase occupancy, improve space utilization, and enhance member experience.
Research
DOJO explored traditional solutions such as:
Expanding marketing efforts to attract more members.
Adjusting pricing strategies to boost demand during off-peak hours.
Hiring more sales representatives to follow up on membership inquiries.
However, these methods had limitations. Increased marketing spending didn’t guarantee higher conversions, adjusting pricing wasn’t enough to balance peak and off-peak usage, and hiring more staff added operational costs.
After analyzing how leading coworking spaces optimized their occupancy rates, DOJO discovered that AI-powered analytics and automation were transforming the industry. They decided to leverage AI to enhance space management, lead conversion, and member engagement.
Solution
DOJO integrated AI-driven coworking management tools to improve occupancy and user experience. The AI system focused on four key areas:
AI-Powered Demand Forecasting & Dynamic Pricing
AI analyzed booking trends, peak hours, and seasonal demand to predict occupancy fluctuations.
The system automatically adjusted pricing based on demand, offering discounts during off-peak hours to encourage bookings.
Smart Space Utilization & Optimization
AI sensors tracked real-time workspace usage, identifying underutilized areas and optimizing desk allocations.
The system suggested intelligent reconfigurations of seating arrangements to maximize available space.
AI-Driven Lead Conversion & Customer Retention
AI automated follow-ups with potential members via personalized email and chatbot interactions, reducing response time.
Machine learning analyzed member preferences and provided customized workspace recommendations to improve conversions.
Enhanced Member Experience with AI-Powered Services
AI chatbots provided instant customer support, answering queries about availability, pricing, and services.
The system tracked member behavior, offering tailored perks and promotions to boost retention.
By implementing these AI solutions, DOJO successfully optimized space utilization and improved occupancy rates without increasing operational costs.
Result
Within six months of AI implementation, DOJO achieved:
✅ 20% increase in overall occupancy, ensuring steady revenue growth.
✅ 30% higher lead conversion, as AI-powered automation improved response times.
✅ 25% better space utilization, reducing unused desk space and maximizing bookings.
✅ 50% reduction in customer inquiry response time, enhancing user satisfaction.
✅ Higher member retention, as AI-driven personalization improved workspace experiences.
By embracing AI, DOJO transformed its coworking space strategy, allowing it to achieve sustainable growth while enhancing member experience. AI didn’t just optimize operations—it created smarter, more efficient coworking environments tailored to user needs.